THE HISTORY OF THE PHONECARD IN SWEDEN
From Telia’s perspective
Since the introduction of payphones,
the cost of handling coins, vandalism and “free calling” have risen.
This development made Telia and other operators of payphones look for an
alternative for the coin phones. The modern technique offered different
varieties of card phones
Tests
After testing different card phones,
Telia chose a system in 1989. The selection of a national system was
preceded by three different tests:
1. The first system tried by Telia was
card phones with optical cards made out of plastic. The system was
bought from Sodeco (Landis & Gyr), Switzerland. This system was
tried around Uppsala starting in 1981 and was used until 1991, when the
phones were exchanged for the system that was later chosen for the whole
country. The test covered 60-70 payphones that were tried in the streets
and on the squares, as well as in the Samariterhome in the centre of
Uppsala, and at F18 (a military base) just outside of the city.

Left: Public cards from
Sodeco which were used in the Uppsala-test, 90 000 ex. of each value.
Right: Telia cards from Sodeco. There are about 4000 ex. of the service
card, and about 20 of the test card.
2. The second system was card phones with
magnetic cards made out of plastic and was bought from Plessey, later
GPT, England. About 15 payphones were placed at Berga Naval School
outside of Stockholm, at the Söder Hospital and Karlsberg’s Military
school in the centre of Stockholm. The test started in 1987.

Public card sold in Stockholm. 7000 ex. (above left),
2000 (below left, 2500 (both right)
3. The third system was payphones with
magnetic cards made out of paper from NTT/Marubeni, Japan. About seven
phones were tried at the regional hospitals in Linköping. The test
began in 1989.

The cards above where produced in 1200 ex. each.
The Swedish system
Finally a system from the French company,
Schlumberger Industries was selected. After testing, the system had its
official start in October 1990. The cards in the system are called
IC-cards (integrated circuit card), but can also be called chip cards or
smart cards. Compared with the magnetic cards, the IC-cards are more
expensive to produce, but they are much more secure and reliable.
IC-cards also open the possibility of developing new applications as the
customers’ needs change. Another advantage of the IC-cards is that
Telia can buy phones and cards from different producers. Earlier systems
were built on the fact that every producer made his own closed system,
with cards as well as phones. Early deliverers were McCorquodale in
Great Britain and Soliac in France.
Values
At the introduction of the system with
IC-cards, two different values were available: 50 units and 100 units.
At the end of 1991, the first card with 25 units was released. At the
beginning of 1994, the values of public phone cards were changed to 30,
60 and 120 units. Other values have been used for single types of cards.